Paid Advertising — Google & Meta

Google Ads Hamilton & High-Intent Paid Search Agency

Google and Facebook ads for NZ trades businesses and clinics. We run both channels. Keep it honest. You get leads. Your ad spend goes directly to Google and Meta — no markup from us.

Book a Free Chat Get a Proposal
$950 Google Ads management only
$1,750 Google + Meta combined
Zero Ad spend markup — ever
The Problem With Single-Channel

Why most NZ businesses run the wrong ads

Most paid ads packages cover one thing. You get Google Ads. Or Facebook Ads. Pick one. The problem? Neither works as well on its own.

Google finds people who need you right now. Someone searching 'plumber Hamilton' at 10pm has a burst pipe and money in hand. Google catches that.

Facebook finds people who'll need you soon. A homeowner scrolls through their feed. Your renovation photos stop them. They fill in a quick form. Six weeks later they book the job. That's Meta's job.

  • Google captures intent. Right now.Emergency trades, urgent appointments, immediate service needs. The phone rings within a week of launch.
  • Meta builds pipeline. Consistently.Non-urgent work, planned renovations, elective healthcare. A second lead source that keeps flowing in the background.
  • Together they cover the full customer journey.Discovery, research, and immediate need — your business is visible at every stage.
What We Run

Two channels. One managed account.

Fastest results

Google Search Ads

When someone searches 'electrician near me' or 'dentist Hamilton,' they have money in hand and a problem right now. Google Search Ads put you in front of them at that exact moment.

  • Search campaign management
  • Keyword research and negative keyword cleanup monthly
  • Ad copy — 2+ Responsive Search Ads per campaign, tested and rotated
  • Bid strategy and Smart Bidding management
  • Call tracking and form conversion setup
  • Campaign extensions (callouts, sitelinks, location, call)
  • Monthly search terms review

First leads typically within 1–2 weeks of launch.

Pipeline builder

Meta Ads (Facebook + Instagram)

Meta ads don't capture immediate intent. They find people who aren't searching yet — but will be. Visual trades, planned renovations, elective clinic appointments. A second lead source that fills the calendar from a different direction.

  • Advantage+ Leads campaign (Facebook + Instagram, one account)
  • 3 image ads designed per month
  • Lead forms built and optimised
  • Instant lead notifications (email/SMS to you when a lead arrives)
  • A/B testing — 2 creative variants running at all times
  • Audience setup: location targeting, seed audiences, lookalikes
  • Monthly creative refresh

Consistent leads by month 2–3 as the algorithm learns.

Simple Pricing

Pick what you need

Start with one channel. Add the second when you're ready. All packages include a one-time $1,000 setup fee for account builds, tracking setup, and campaign structure.

High-intent, immediate leads

Google Ads Only

  • Google Search campaign management
  • Keyword strategy and ongoing refinement
  • Ad copy written and tested
  • Call + form conversion tracking
  • Monthly search terms cleanup
  • Monthly report + live dashboard

Recommended Google ad spend: $800–$1,500/month

Book a Chat
$950 + GST / month
★ Most Popular The recommended combination

Paid Ads That Work

  • Everything in Google Ads, plus:
  • Meta (Facebook + Instagram) campaign management
  • 3 image ads designed per month
  • Lead forms built, optimised, and connected to instant notifications
  • A/B creative testing
  • Monthly 30-min strategy call
  • Looker Studio live dashboard (both channels)

Recommended combined ad spend: $1,500–$3,000/month

$1,750 + GST / month
Visual trades and clinics

Social Ads Only

  • Meta (Facebook + Instagram) campaign management
  • Advantage+ Leads campaign
  • 3 image ads designed per month
  • Lead forms built and optimised
  • Instant lead notifications
  • Monthly report

Recommended Meta ad spend: $1,000–$2,000/month

Book a Chat
$850 + GST / month

What ad spend do I need?

Our management fee is separate from what you pay Google or Meta directly. For campaigns to generate meaningful lead volume, we recommend a minimum monthly ad spend of: $500–$800 for Google Search · $400–$600 for Meta (Facebook & Instagram). Below these thresholds, there simply isn’t enough data for the algorithm to optimise and enough clicks to generate consistent calls. We’ll always be straight with you if your budget isn’t enough to get the result you’re after.

One-time setup fee: $1,000 + GST — covers account builds, pixel installation, conversion tracking, keyword research, and campaign structure. Applied to any new package.

The Honest Bit

What we won't sell you

We'd rather lose a client than sell them something that won't work. Here's what we don't offer — and why.

TikTok Ads on small budgets

NZ's local trade audience on TikTok is too small to justify a $500 spend. Organic TikTok works for brand building — but paid TikTok for a small local plumber? Not yet. However, if you are a scaling e-commerce brand or an established franchise spending real money, we absolutely deploy TikTok to dominate your market.

Performance Max on small budgets

PMax needs 30+ conversions per month to learn. On a budget under $1,500/month, it spreads your money thin across 8 channels. But if you have the budget to feed it, PMax is the most powerful tool on the internet. We use the right tool for the right job.

Display ads as a standalone

Banner ads on random websites don't generate leads for a local tradie. We don't run standalone Display campaigns. Remarketing inside PMax at scale — yes, but not as a starting point.

Google Guaranteed (LSA)

Google Local Services Ads are not available in New Zealand as of 2026. Any agency telling you otherwise is mistaken. We'll tell you what the actual NZ equivalents are.

What to Expect

Month by month

  1. Step 01

    We build it properly

    Account setup, conversion tracking, keyword research, audience builds, pixel installation, and campaign structure. Everything ready before we spend a single dollar of your budget.

  2. Step 02

    Google delivers quickly, Meta takes time

    Google Search leads typically start in week 1–2. Meta campaigns enter a learning phase — results can be up and down for the first 4–6 weeks. That's normal. Don't panic. We're watching it daily.

  3. Step 03

    Month 3: both channels optimised

    By month 3, you have real data. Cost per lead is clear, what's working is obvious, and we scale what's performing. This is where the compounding starts.

  4. Step 04

    Ongoing: refine and grow

    Monthly keyword and creative refreshes. Seasonal adjustments. Scale what works, cut what doesn't. The longer the campaigns run, the better the data and the lower your cost per lead.

Let's Talk

Ready to get more jobs from the internet?

Let's have a quick chat. We'll look at what you're doing now, tell you what we'd do differently, and give you a straight recommendation — even if that means saying paid ads isn't right for you yet.

Book a Free 30-Minute Chat