Paid Ads That Work
Google and Facebook ads for NZ trades businesses and clinics. We run both channels. Keep it honest. You get leads. Your ad spend goes directly to Google and Meta — no markup from us.
Why most NZ businesses run the wrong ads
Most paid ads packages cover one thing. You get Google Ads. Or Facebook Ads. Pick one. The problem? Neither works as well on its own.
Google finds people who need you right now. Someone searching 'plumber Hamilton' at 10pm has a burst pipe and money in hand. Google catches that.
Facebook finds people who'll need you soon. A homeowner scrolls through their feed. Your renovation photos stop them. They fill in a quick form. Six weeks later they book the job. That's Meta's job.
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Google captures intent. Right now.Emergency trades, urgent appointments, immediate service needs. The phone rings within a week of launch.
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Meta builds pipeline. Consistently.Non-urgent work, planned renovations, elective healthcare. A second lead source that keeps flowing in the background.
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Together they cover the full customer journey.Discovery, research, and immediate need — your business is visible at every stage.
Two channels. One managed account.
Google Search Ads
When someone searches 'electrician near me' or 'dentist Hamilton,' they have money in hand and a problem right now. Google Search Ads put you in front of them at that exact moment.
- Search campaign management
- Keyword research and negative keyword cleanup monthly
- Ad copy — 2+ Responsive Search Ads per campaign, tested and rotated
- Bid strategy and Smart Bidding management
- Call tracking and form conversion setup
- Campaign extensions (callouts, sitelinks, location, call)
- Monthly search terms review
First leads typically within 1–2 weeks of launch.
Meta Ads (Facebook + Instagram)
Meta ads don't capture immediate intent. They find people who aren't searching yet — but will be. Visual trades, planned renovations, elective clinic appointments. A second lead source that fills the calendar from a different direction.
- Advantage+ Leads campaign (Facebook + Instagram, one account)
- 3 image ads designed per month
- Lead forms built and optimised
- Instant lead notifications (email/SMS to you when a lead arrives)
- A/B testing — 2 creative variants running at all times
- Audience setup: location targeting, seed audiences, lookalikes
- Monthly creative refresh
Consistent leads by month 2–3 as the algorithm learns.
Pick what you need
Start with one channel. Add the second when you're ready. All packages include a one-time $1,000 setup fee for account builds, tracking setup, and campaign structure.
Google Ads Only
- Google Search campaign management
- Keyword strategy and ongoing refinement
- Ad copy written and tested
- Call + form conversion tracking
- Monthly search terms cleanup
- Monthly report + live dashboard
Recommended Google ad spend: $800–$1,500/month
Book a ChatPaid Ads That Work
- Everything in Google Ads, plus:
- Meta (Facebook + Instagram) campaign management
- 3 image ads designed per month
- Lead forms built, optimised, and connected to instant notifications
- A/B creative testing
- Monthly 30-min strategy call
- Looker Studio live dashboard (both channels)
Recommended combined ad spend: $1,500–$3,000/month
Social Ads Only
- Meta (Facebook + Instagram) campaign management
- Advantage+ Leads campaign
- 3 image ads designed per month
- Lead forms built and optimised
- Instant lead notifications
- Monthly report
Recommended Meta ad spend: $1,000–$2,000/month
Book a ChatWhat ad spend do I need?
Our management fee is separate from what you pay Google or Meta directly. For campaigns to generate meaningful lead volume, we recommend a minimum monthly ad spend of: $500–$800 for Google Search · $400–$600 for Meta (Facebook & Instagram). Below these thresholds, there simply isn’t enough data for the algorithm to optimise and enough clicks to generate consistent calls. We’ll always be straight with you if your budget isn’t enough to get the result you’re after.
One-time setup fee: $1,000 + GST — covers account builds, pixel installation, conversion tracking, keyword research, and campaign structure. Applied to any new package.
What we won't sell you
We'd rather lose a client than sell them something that won't work. Here's what we don't offer — and why.
TikTok Ads
NZ's local trade audience on TikTok is too small to justify the spend. Organic TikTok can work for brand building — but paid TikTok for a Hamilton plumber? Not yet.
Performance Max on small budgets
PMax needs 30+ conversions per month to learn. On a budget under $1,500/month, it spreads your money thin across 8 channels and doesn't get enough data on any of them.
Display ads as a standalone
Banner ads on random websites don't generate leads for a local tradie. We don't run standalone Display campaigns. Remarketing inside PMax at scale — yes, but not as a starting point.
Google Guaranteed (LSA)
Google Local Services Ads are not available in New Zealand as of 2026. Any agency telling you otherwise is mistaken. We'll tell you what the actual NZ equivalents are.
Month by month
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Step 01
We build it properly
Account setup, conversion tracking, keyword research, audience builds, pixel installation, and campaign structure. Everything ready before we spend a single dollar of your budget.
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Step 02
Google delivers quickly, Meta takes time
Google Search leads typically start in week 1–2. Meta campaigns enter a learning phase — results can be up and down for the first 4–6 weeks. That's normal. Don't panic. We're watching it daily.
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Step 03
Month 3: both channels optimised
By month 3, you have real data. Cost per lead is clear, what's working is obvious, and we scale what's performing. This is where the compounding starts.
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Step 04
Ongoing: refine and grow
Monthly keyword and creative refreshes. Seasonal adjustments. Scale what works, cut what doesn't. The longer the campaigns run, the better the data and the lower your cost per lead.
Frequently asked questions
No. Anyone who guarantees a specific number of leads is guessing. What we guarantee is: campaigns built properly, managed actively, and reported honestly. We tell you when something isn't working and why.
For Google + Meta combined, we recommend a minimum of $1,500/month in ad spend. Below that, the platforms don't have enough data to learn and optimise. We'll give you a specific recommendation for your trade and location before you sign up.
No. You pay Google and Meta directly. What you see is what you pay. We charge a flat management fee — that's how we make money, not by marking up your spend.
Google Search: first leads typically within 1–2 weeks. Meta (Facebook + Instagram): expect 6–10 weeks before the algorithm is fully optimised and leads are consistent. We'll tell you what's realistic for your specific trade and market before you start.
For Google Ads, yes — your landing page needs to be decent enough that someone who clicks doesn't immediately leave. We audit it as part of setup and tell you what needs fixing. For Meta Ads, we use lead forms inside Facebook and Instagram, so a basic website is fine.
TikTok's NZ local trade audience is too small to justify the ad spend right now. Performance Max needs 30+ conversions per month to work properly — on a small budget it burns money without learning. We won't sell you something that doesn't work for your budget level.
Ready to get more jobs from the internet?
Let's have a quick chat. We'll look at what you're doing now, tell you what we'd do differently, and give you a straight recommendation — even if that means saying paid ads isn't right for you yet.
Book a Free 30-Minute Chat