Paid Social & Short‑Form Video Campaigns

Capture attention, engage audiences and drive conversions with scroll‑stopping ads and short‑form video tailored for New Zealand consumers.

Introduction

Short‑form video is now the premier way to reach Gen Z and Millennial audiences. Our Paid Social & Short‑Form Video service leverages local insights, AI‑assisted creative workflows and data‑driven ad management to ensure your brand stands out on Instagram, TikTok, YouTube Shorts and other social feeds across New Zealand.

Why NZ Businesses Need Paid Social & Short‑Form Video

Unprecedented Reach

Short‑form video commands 30 percent more attention than static posts—and with social platforms prioritising video in their algorithms, brands that don’t invest in these formats risk becoming invisible to key demographics.

Local Cultural Resonance

New Zealand audiences respond strongly to locally relevant content: Māori language greetings, references to Aotearoa’s landscapes and Kiwi humour. Generic global campaigns fail to tap into the community spirit that drives engagement here.

Cost‑Effective Conversions

With rising CPCs on search platforms, paid social often delivers a lower cost‑per‑acquisition for direct‑to‑consumer brands. Our precisely targeted short‑form ads can achieve CPAs up to 20 percent below industry benchmarks.

Agility & Testing

Trends on TikTok and Reels can change in days—viral sounds, the latest challenges and new editing styles. Our AI‑assisted production pipeline lets us prototype and publish new video concepts in under 48 hours, so you stay on‑trend.

Our Four‑Phase Paid Social & Short‑Form Video Framework

1. Strategy & Creative Planning (Weeks 1–2)

  • Brand Immersion Workshop: A deep‑dive session—either in person in Hamilton CBD or via video call—to map your brand voice, audience personas and core campaign objectives (awareness, lead gen, direct sales).
  • Trend & Competitor Analysis: We analyse top‑performing NZ Reels and TikToks in your vertical to identify effective formats, pacing and calls‑to‑action that resonate locally.
  • Creative Brief & Storyboarding: Each video concept is outlined with a script, storyboard frames and notes on on‑screen text (e.g., “Use ‘Kia ora’ greeting,” “Show waterfront shots of Wellington”) to ensure alignment before production begins.

2. AI‑Enhanced Content Production (Weeks 2–4)

  • Template‑Driven Video Generation: Leveraging our proprietary AI video builder, we generate 5–7 variations of each core concept—swapping music tracks, captions and product shots—to test which combinations deliver the highest engagement.
  • Professional Voice‑Overs & Local Talent: Where needed, we source NZ‑based voice actors and influencers to add authenticity. Want that Kiwi accent? We’ve got you covered.
  • Graphics & Captioning: We add bold, legible captions and on‑screen titles, ensuring your message lands even without sound.
  • Music & Sound Effects: We license trending audio clips and curate bespoke soundtracks with a local flavour—from Pasifika rhythms to NZ indie pop.

3. Audience Targeting & Campaign Launch (Weeks 4–5)

  • Custom & Lookalike Audiences: We build audiences based on your first‑party data (email lists, website visitors), then expand with lookalike audiences tuned to New Zealand demographics—age, region and interests.
  • Geo‑Fenced & Event‑Based Targeting: For brick‑and‑mortar or event promotions, we implement radius targeting around key locations and optimise for times when foot traffic peaks.
  • Platform‑Specific Optimisation: Campaigns are structured separately for Facebook, Instagram (Feed, Stories, Reels), TikTok and YouTube Shorts, accounting for each platform’s ad specs, placements and bidding algorithms.
  • Budget Allocation & Bid Strategies: Using AI‑driven budget pacing, we allocate spend dynamically across platforms and ad sets, prioritising top‑performing creatives and audiences to maximise ROI.

4. Ongoing Optimisation & Reporting (Month 2+)

  • Creative Rotation & Refresh: To combat ad fatigue, our system swaps in fresh variations every 10–14 days based on performance metrics.
  • A/B Testing at Scale: We continuously test headlines, captions, thumbnails and calls‑to‑action. Winning variants auto‑scale, while underperformers are paused.
  • Engagement Monitoring & Community Management: Comments, shares and DMs can drive virality. We track social interactions and respond to queries or feedback within your brand guidelines.
  • Real‑Time Dashboard & Deep Dives: Our custom dashboard shows impressions, views, watch time, click‑through rate and CPA in real time. Monthly reports include key learnings, trend analysis, competitor benchmarks and strategic recommendations.

Deliverables & Pricing

All packages include up to NZ$1,500 monthly ad spend; additional ad spend at cost. We recommend a minimum total monthly budget (ad spend + retainers) of NZ$2,500 for optimal performance.

Success Story: Harbour View Café (Auckland)

“Within three weeks of our first Reels campaign, we saw a 65 percent uptick in walk‑in customers and a 3× ROI on ad spend—plus our Instagram following grew by 1,200 engaged fans.”

— Olivia P., Marketing Manager

Launch Results:

  • 3.4 million total video views
  • 48 percent average watch‑through rate
  • $0.08 cost per view (CPV)
  • 2.8 percent click‑through rate to our menu page

Long‑Term Impact:

  • Consistent 20 percent month‑on‑month growth in café bookings
  • 14 percent of new customers cited social ads as their first touchpoint

Frequently Asked Questions

ROI varies by industry and campaign goals. For B2C and retail, Instagram Reels and TikTok often outperform due to younger demographics; for service‑based B2B, LinkedIn short‑form ads may be more effective. We’ll test across platforms in Month 1 to find your sweet spot.

From kick‑off to live ads typically takes 4–5 weeks: 1 week for strategy and storyboarding, 2 weeks for production and 1 week for targeting setup and QA.

Absolutely. If you have product demos, interviews or event footage, we can splice, reformat and caption that content into high‑impact short‑form ads—often reducing production fees by 30 percent.

No agency can guarantee virality—there are too many unpredictable factors. However, our AI‑assisted trend monitoring and rapid iteration process maximise the chances of producing high‑engagement content.

Ready to Make Your Brand Go Viral?

Book a free Paid Social & Short‑Form Video strategy session and let’s map out your next scroll‑stopping campaign.

Start Your Video Strategy

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Elevate your social presence—one short clip at a time.