Pure Kiwi Provisions – Automated Email & SMS Growth
Turning one‑off buyers into loyal customers with lifecycle marketing that recovered lost revenue and doubled repeat purchases.
Overview
Pure Kiwi Provisions partnered with BWD Media to overhaul their email and SMS marketing. Within three months they built automated flows that nurtured new subscribers, recovered abandoned carts and re‑engaged lapsed customers.
- Repeat Purchases: 38 % increase in repeat purchase rate within 90 days
- SMS Lift: Behavioural reminders drove a further 22 % sales lift
- Welcome Series: 48 % average open rate and 12 % click‑through rate
- Abandoned Revenue: 28 % of abandoned carts recovered via multi‑step sequences
- SMS Campaigns: 35 % click‑to‑purchase rate on promotional texts
The project demonstrates how owned‑channel automation can deliver outsized returns, especially as paid advertising costs rise. Read on to see how BWD Media structured the flows and how you can apply similar tactics to your business.