Aotearoa Clean Energy Forum – Thought Leadership & Authority
Positioning a renewable energy coalition as the go‑to voice in the national conversation through whitepapers, backlinks and speaking engagements.
Overview
The Aotearoa Clean Energy Forum wanted to elevate its profile and attract qualified leads ahead of policy consultations. BWD Media developed a thought‑leadership campaign centred on an authoritative whitepaper, data visualisations and outreach to media and industry bodies.
- Whitepaper Downloads: 1,200+ in the first 30 days
- Lead Generation: 350 marketing‑qualified leads and 45 sales‑qualified leads captured via gated assets
- Backlinks: 18 high‑authority New Zealand domains linked to the whitepaper
- Industry Recognition: Secured speaking slots at two national energy conferences
By combining deep research with accessible content and targeted outreach, the campaign positioned the forum as a trusted authority, built a pipeline of engaged stakeholders and expanded its influence in national conversations.