Scentgod – Subscription E-commerce & Fragrance Finder
Transforming a perfume passion into a flexible subscription business with guided discovery and seamless payments.
Challenges & Objectives
Scentgod (Australia) is a fragrance subscription service launched in 2016–17. The idea: a monthly subscription that lets customers explore designer perfumes without committing to full-size bottles. Bwd Media led the product build and UX under Vaibhav Sharma, with design support from Vipul Kapoor (now Glowing Stone).
Build Trust for a New Brand
Establish credibility for a completely new brand in a competitive e-commerce category from scratch.
Frictionless Subscription Journey
Create a seamless journey from quiz to plan selection and payment with zero unnecessary friction.
Scalable Business Model
Turn a hobby concept into a scalable, trackable business with recurring revenue and growth potential.
Guided Discovery & Seamless Commerce
Scent Finder Quiz
Designed the Scent Finder quiz to recommend fragrances based on notes and occasions, reducing choice overload and boosting confidence.
Seamless Subscriptions
Integrated secure recurring payments and account management for monthly plans with a frictionless user experience.
Branded Experience
Crafted a clean, modern identity with clear messaging around discovery and flexibility that resonates with fragrance lovers.
Smooth Handover
Provided documentation and support so the client could run day-to-day operations independently with confidence.
From Passion to Platform
Timely Launch
The working platform validated market demand and allowed marketing to commence quickly, capturing early adopters in the fragrance space.
Guided Shopping
The quiz helps customers choose confidently, increasing satisfaction and reducing churn through personalised recommendations.
Durable Proposition
A flexible monthly subscription with personalised recommendations continues to resonate with fragrance lovers well beyond launch.
Transforming a passion into a subscription business requires intuitive UX, scalable tech and clear positioning. When customers feel guided and subscriptions are easy, you can test and grow new product models even in saturated markets.
Ready to Build Your Subscription Platform?
Want to launch a subscription product? We handle the build, UX and launch so you can focus on your customers.
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