Scentgod – Subscription E‑commerce & Fragrance Finder
Transforming a perfume passion into a flexible subscription business with guided discovery and seamless payments.
Project overview
- Client: Scentgod (Australia) – fragrance subscription service launched in 2016–17.
- Idea: A monthly subscription that lets customers explore designer perfumes without committing to full‑size bottles.
- Role: BWD Media led the product build and UX under Vaibhav Sharma, with design support from Vipul Kapoor (now Glowing Stone).
Challenges & objectives
- Build trust for a completely new brand in a competitive e‑commerce category.
- Create a frictionless subscription journey from quiz to plan selection and payment.
- Turn a hobby concept into a scalable, trackable business with recurring revenue.
What we implemented
- Guided discovery: Designed the Scent Finder quiz to recommend fragrances based on notes and occasions, reducing choice overload.
- Seamless subscriptions: Integrated secure recurring payments and account management for monthly plans.
- Branded experience: Crafted a clean, modern identity with clear messaging around discovery and flexibility.
- Smooth handover: Provided documentation and support so the client could run day‑to‑day operations independently.
Results & impact
- Timely launch: The working platform validated market demand and allowed marketing to commence quickly.
- Guided shopping: The quiz helps customers choose confidently, increasing satisfaction and reducing churn.
- Durable proposition: A flexible monthly subscription with personalised recommendations continues to resonate with fragrance lovers.
Key takeaway
Transforming a passion into a subscription business requires intuitive UX, scalable tech and clear positioning. When customers feel guided and subscriptions are easy, you can test and grow new product models even in saturated markets.